English translation of an archived publication. The roles, rules and references cited reflect its original publication date.
The Tokyo 2020 Olympic Games were a great success in terms of media exposure and digital coverage, despite the pandemic.
According to an independent study commissioned by the IOC, a total of 3.05 billion viewers were able to follow the Olympic Games on linear television channels and digital platforms, an increase of 34% compared with Rio 2016.
Over the coming months, the various analyses will enable the IOC to propose reforms and potentially review the choice of sports included in the programme for future Games.