The firm advises businesses and local authorities seeking to enter sport or develop their presence in the sector, in France and internationally.
Sponsorship, partnerships, corporate social responsibility (CSR) projects, events and sports policies: its practice combines extensive business law experience with in-depth knowledge of the sports ecosystem.
Extensive experience in partnerships and the exploitation of commercial rights
The firm advises businesses and local authorities on negotiating, drafting and managing sponsorship, partnership and naming rights agreements.
It assists in defining the rights granted, mutual commitments and the terms for exploiting the partnership. Its advice takes account of visibility objectives, economic interests and the particular requirements of the event or sports organisation concerned.
Proven expertise in the legal structuring of sporting events
Organising a sporting event entails contractual relationships, liabilities and operational requirements that must be addressed from the planning stage.
The firm advises on the project's legal structure, the allocation of roles and the negotiation of agreements with organisers, partners and other stakeholders.
It advises those involved on their responsibilities, particularly the safety of people and property, and supports them throughout the preparation and delivery of the event.
In-depth knowledge of local sporting and institutional priorities
The firm advises local authorities on the legal design and implementation of their sports policies and on their relationships with federations, clubs and organisers.
Its work encompasses participation development projects, hosting competitions and partnerships designed to enhance a region's appeal and profile.
This approach takes account of the authority's objectives, the powers of the stakeholders involved and the practical conditions for delivering projects.
Extensive business law experience supporting project financing and development
The firm advises on the legal structuring of public or private financing and the negotiation of the associated agreements.
It supports businesses and local authorities as their partnerships evolve, new projects develop and commitments are adapted.
Joëlle Monlouis leads each matter and brings together, where necessary, complementary expertise suited to its technical or international dimensions.
Explore the firm's business law practice